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Everson Siqueira, I know my stuff 'cause I actually do it https://youtube.com/YouHaveAniPad
Updated Nov 28
YouTube channels can generate revenue in several ways - professional youtubers use a combination (if not all) of these strategies:
Advertisement with Google AdSense: the most popular and easier way to start monetizing a channel. Google will make 'ads' apear on your video: before, at the bottom, at the side, on cards... (you decide which formats you allow on each video). When viewers actually watch those pre-rolls or click on the batters, the advertiser will be charged, YouTube keeps 45% of the money and the owner of the channel gets 55%. Not all views are monetized and prices for thousand views fluctuate a lot throughout the year. For every 1000 views, an average youtuber can expect to earn between U$ 1 to 2, through AdSense. Many youtubers went public saying that if they depended exclusively of advertising, they couldn't make a living out of their channels. Check the steps to Monetize your videos with AdSense (YouTube help).
Sponsorship, endorsement, product placement: At some point of the video, you have something like "This episode is brought to you by YYY - the easiest way to ZZZ". This is a deal the youtuber made directly with some brand/company, the amount is rarely openly disclosed and it is usually a much better deal - the more subscribers, higher the value. Notice that when a video is financially sponsored, as a policy you should mark it on the details of the video: paid product placements and endorsements (Ad Policies).
YouTube Paid Content: some of the videos can be made exclusive for viewers who pay a subscription or rental. YouTube help: enable paid content. Tim Schmoyer* on its excellent Video Creators channel already discussed this:
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